The Ultimate Guide To SEO for E-Commerce Website

The Ultimate Guide To SEO for E-Commerce Website

No question having a higher ranking than your competitors on Google is a top – priority to succeed. If you are willing to get more traffic and sales on your website, then on-page SEO is the first step. What if you don’t know the essential SEO tips and tricks that will help your E-commerce website be on the top? If you miss out on the clicks, you will probably miss out on the sales as well.

In this article of E-commerce guide, you will read about the basic understanding of on-site SEO for E-commerce and have a step by step Ecommerce guide. This article will also help you get started and set up for SEO success.

 What is E-commerce SEO?

E-commerce SEO is a term used to explain and elaborate on the search engine optimization process for online business sites/shops. It is a process by which businesses make their online store more visible and available in the Google search engine pages.

Why is SEO important for e-commerce sites?

SEO is a critical first step for business e-commerce websites. It helps the businesses by promoting their products rank higher than that of competitors. They also need to display the right way so that the potential customers/clients can find the products they need in the Google search engine pages (SERPs), and choose the site to start their search with. Optimizing e-commerce websites can provide an ongoing, free source of high-converting organic traffic to your site.

 E-commerce SEO guidelines

 Below are some of the highly helpful techniques, tips, and guidelines for the e-commerce site that are lacking SEO space. If the business wants people to find their products and services quickly, they would wish for an e-commerce strategy to build and check off each tip/guide to make their approach more effective.

  1. Use the right keyword: The right keyword will help your site be more visible to the users. Mention the primary keywords in product headlines, subheadings, product descriptions, and an image of alternative attributes. While choosing the right keyword to keep in mind the following things:

  1. Keyword search volume: know how often people use that particular keyword.

  2. Cost-per-click: helps you understand how much your competitors are paying for advertising specific keywords.

  3. User intent: it will help you know what people want to see when they type a particular keyword.

2. Conduct competitors research: starting your on-site optimization with your competitors is the best bet. Larger competitors have already made their mark in optimizing their website, and you can find a lot of information from their website. Keywords used by the competitors can be found on their homepage as well as their top product pages. You can use the Moz browser extension to know the description and title of your competitors’ product and SEMrush to help you find the keyword that allows your competitors to use and attract traffic.

3. Focus on homepage SEO: homepage is definitely one of the top pages of your website to be optimized. The homepage is a page on which almost all businesses focus their time, money, and energy. The key things to add and optimize while preparing a homepage are:

  1. Homepage title tag- includes your business name along with the main keywords.

  2. Homepage Meta description- It is a short description of your business (up to 160 words).

  3. Homepage content: It is the description of your products and services clearly and concisely.

4. Simplify your site architecture: The site architecture plays a significant role in search engine optimization. You would want to create a hierarchy from navigation to the homepage and to the product category where your product is listed. Creating an internal link can be very useful for your on-site. It will show your page to the user when related keywords are searched and make users spend more time on your website.

5. Product name/image/video: The name of your products is the critical component, as they can be used as the essential keyword, SEO title, and URL. Adding a common or related word to your products makes it more visible to the users. As the product name, the images and videos on your website can be useful to attract customers. It can be helpful when the user’s search images or videos related to his requirements.

6. Customer’s review: Review is another way of boosting your business on top. Good reviews can help customers boost their confidence in your products, and bad reviews can make them lose confidence. Make sure to improve and provide comfort to your customers relating to the issues they faced on your on-site.

7. Use responsive web design: Nowadays, people consider shopping on a mobile app these days. Using a responsive e-commerce web design for your business website can lead to better user experience and improved traffic and better search results.

8. Using E-COMMERCE PPC – E-commerce PPC provides online advertisement to promote online websites, and its products through PPC ads. It is beneficial in promoting the business within the desired budget.

Best SEO sites

  • Search Engine Journal

  • Search Engine Roundtable

  • Search Engine Watch

  • Think with Google

  • The Moz Blog

  • Search Engine Land

  • ScreamingFrog

  • Ahrefs

  • Ubersuggest


Many eCommerce businesses want to jump straight to increasing sales and conversions. That’s a positive mindset, but it is way ahead from the very first critical step. As a business organization, you have to drive people to your site before you can successfully convert them into your customers. The very first step to the beginning of your e-commerce on-site is eCommerce SEO sets you up for future success. For a quick recap, let us have a look at our guidelines for eCommerce SEO:

  • ·       Picking the right keywords.

  • ·       Conducting competitor research.

  • ·       Focusing on homepage SEO.

  • ·       Simplifying site architecture.

  • ·       Optimizing the product, image, and video on site.

  • ·       Use responsive e-commerce web design

  • ·       Reduce page load speed.

  • ·       Using E-COMMERCE PPC.

If you follow the above-listed steps, your eCommerce site will rank better than your competitors in the search engines and generate more potential customers and clients.