E-Commerce, SEO

The Definitive Guide to E-Commerce SEO

The Definitive Guide to E-commerce SEO

For any e-commerce site, ranking at the top of search engines is a high priority. While paid search can place you at the top of the SERPs there, the long-term cost to remain there may not be sustainable. It would be best if you had the number one spot, and e-commerce SEO can help you achieve this.

Search Engine Optimization (SEO) is the scientific way of optimizing your website around specific keywords to rank higher in search results, such as Google.

Whether you’re getting started with a new website or improving an existing site, this complete guide provides useful tactical suggestions for stepping up your SEO game.

Search engine optimization is low-hanging fruit for e-commerce websites.

Even though SEO has the highest ROI of any e-commerce marketing campaign, most online shops are put together with very little or no prerequisite search engines.

Instead, we depend on social media and paid ads. Which are definitely great and all, but require a constant effort and stream of income.

On the other hand, SEO only requires effort up front — once you rank, you practically make sales on autopilot with no recurring expense.

That’s a simplification, of course.

That’s what you’re about to learn.

So settle in, it’s time to learn e-commerce SEO.

Key Plans to Include in Your Ecommerce SEO Strategy

To help you navigate, here are some of the topics we’ll be covering.

Best e-commerce SEO strategy includes:

  • Keyword Research

  • E-commerce Website design/Architecture

  • Internal Linking

  • Content Writing

Let’s get started!

What is SEO and why is it important?

As said before, Search Engine Optimization (SEO) is the scientific art of optimizing your website around specific keywords to rank higher in the search results, such as Google.

It’s called scientific art sometimes because, while a lot is known about the technical aspects of SEO, there is a creative user experience and design side to it.

But optimizing your site, in the end, means creating the best result for your target keyword.

Google aims to rank search results that answer all of the searcher’s questions so well that they don’t need to return to Google for another answer.

Ecommerce Keyword Research

The very first step in an e-commerce SEO campaign is keyword research.

The SEO keywords will inform your content’s direction, ensuring that the content produced will be relevant and easily searchable on Google.

It’s usually a time-consuming task and involves a lot of effort to pour through details, numbers, and comparing lengthy lists of keywords. But it’s very much essential to do it well. Thorough keyword research will be the base of your SEO strategy and content development.

Based on your brand’s main category and the goals you aim to achieve, break it down to smaller topic buckets.

Now that you’ve broken down the main category to different sub-topics buckets, you should start creating a list of seed keywords. The keywords need to be related to your various topics, and more importantly, are terms that your target audience might be searching on Google.

E-commerce Website Design/Architecture

Your website is the focus of your digital marketing world towards which all digital rivers run. And of course, the largest source of its traffic is generally organic search.

After all this, businesses don’t think about SEO until after having a website designed (or redesigned). These sites are often sadly lacking on the SEO and digital marketing front.

Domains: Your business may use domain.com as the primary domain. But you may have others. Ensuring your area makes sense and relates to what you do is h4the most important. Making sure that all variations and subdomains correctly point at the domain site and redirect to a single canonical version of the site is essential.

Website Hosting: hosting is also important. A slow site makes for unhappy users. Your hosting should follow common-sense rules. Be situated where your audience is located. Be fast. Be platform-specific

CMS: The CMS (content management system) which you choose for your business can hugely affect how successful you are. WordPress is an excellent option in many situations.

Navigation: Your navigation is equally important. When a site is well-structured, the navigation works with the structure, the URLs, and other components, like XML sitemaps, to solidify what each page or piece of content is about.

Internal Linking

Next is internal linking. You may not know of this before, but I’m sure you know what it is. It means when you link pages of your website to other pages within your website. Internal linking allows you to establish your anchor text, which can help you rank your top keywords.

Although, when it comes to internal linking, you should make sure to use it somewhat compactly. If you get all of your pages with internal links packed, Google will guess that you are doing something suspicious. Google is sharp, and the algorithm will pick this up. Instead, it would help if you placed internal links only where it is natural to do so.

Content Writing

The content on your site should be organized logically. This is good from an SEO point of view, but it also helps visitors find other related content quickly.

SEO writing is basically all about adding keywords to your web page. But optimizing your content around different keywords is still very much important. However, it’s not enough.

Today, your content should also match “Search Intent.”

There’s no need for your keyword to show up in the first paragraph to work. As long as you use your target keyword in your first 100-150 words, you’re good to go.

Multimedia may not strictly fall under the category of “SEO writing.” But images, infographics, and videos are super important for SEO.


There are a lot of reasons you should optimize your site for search engines, but the bottom line is to increase sales.

When SEO is done right, you will see an increase in quality traffic, which will lead to more conversions and repeat visitors.

If you want your site to get hundreds, thousands, or even hundreds of thousands of monthly visitors, you need to learn e-commerce SEO today.