Social Media Management tools for business.
It is pretty overwhelming to think of all the jobs social media marketers have to complete every day, creating and publishing content to analytics and reporting.
The organization is one of the keys to success in marketing, so if you are not managing your social platforms, then that needs to be changed today.
It would be best if you spent time optimizing your social media efforts. Once you do, you will save time and get better results in terms of engagement, traffic, and conversions.
One of the fundamental ways to do tasks more efficiently is to use tools. There are a lot of awesome social media management tools available to help. These tools can streamline your workflows, save time, and even ensure your content reaches the right audience at the right time.
According to an industry report compiled, 80% of marketers report that social media has increased website traffic. The vast number of social media management tools can leave the beginner and even the more advanced user confused.
Top social media management tools – small-to-medium businesses
E-clincher is simple to use the platform packed with features but yet comprehensive. It consists of all the essential features a social media management tool should have, plus many unique ones.
These include a content scheduler, auto-posting with smart queues, social inbox or social CRM, integration of RSS feeds, suggested content plus curation, keywords monitoring, influencer discovery, analytics reporting, Canva integration, and much more.
It has a robust system for publishing content. Auto Post with smart queues is one of the most liked features. It allows users to automatically publish hundreds of posts for the next X number of months, with just a few clicks.
They have a separate calendar, analytics, inbox, and assigned team members. You can’t get confused and will be able to keep everything organized and clean.
Supported Networks: Facebook, Twitter, Instagram, Pinterest, YouTube, Instagram Business, Google My Business, LinkedIn, Google Analytics.
It has versatile plan options that can match the size of your business and its needs.
You can schedule all your posts to go on all your accounts as opposed to manually posting on all your profiles throughout the day.
Hootsuite helps you organize all of your content easily. Their content library dashboard is extremely clean and easy to navigate.
Those of you who store your content on the cloud-based platforms, such as DropBox, Google Drive, Microsoft OneDrive, or Box, can access those files directly from the Hootsuite dashboard.
This social media marketing tool has an analytics report which is its one f the best feature.
Hootsuite also has tools that help monitor your team and keep everyone accountable. You can see which team members are resolving tasks the fastest and which ones need improvement.
Supported networks: Facebook, Twitter, LinkedIn, Pinterest, YouTube, Instagram, WordPress
- Sprout Social
It combines a variety of features that includes monitoring, scheduling, analytics, the whole gamut.
It has all the basics and a lot more customized features, including individual statistics on each post and agency features, such as post-approval.
But does not have the Auto Post with the queues feature.
It has a social inbox, which is awesome. It also has features like social monitoring and keyword searching that helps you monitor your brand on social media.
Sprout has basic team features but not much else in the category of client management support.
It is one of the few social media management tools that provides customer relationship management (CRM) features.
Sprout Social has amazing reports. Many social media managers found the reports so great and beautiful that they would download and send them to their managers or clients without editing them.
Supported Networks: Facebook, Twitter, Instagram, LinkedIn
Buffer is one of the best established social media management platform.
It has features like publishing with a queue, engagement, analytics, and team features.
Buffer consists of basic publishing features, such as scheduling and adding posts to a queue. However, it’s not made for evergreen posts.
What separates Buffer from the crowd is its mobile application. Even if you’re scheduling posts for the week, having the option to do this from a mobile app makes things easier and gives you lots of flexibility.
This service also highlights your top-performing posts. You can see which strategy is working the best and similarly craft your future posts.
Buffer offers a product that is similar to e-clincher’s Social Inbox, called Reply. Buffer has a limited team feature that allows users to add team members and permit them to manage various social media pages.
Buffer also has its own image creator. This could be a chance for you to let your creative juices flow and come up with original images that make your social posts stand out.
Supported Networks: Facebook, Twitter, Instagram, LinkedIn, Pinterest
Sendible was built with keeping agencies in mind. It has many features and includes CRM.
Sendible has a Smart Queue feature.
You can put your favorite posts on repeat with its help.
It also has social listening features. These allow the user to monitor different keywords and see what is being said about their brand.
There’s an RSS Auto Posting feature so you can publish relevant quality content to social networks at regular intervals throughout the day from your blog and other favorites.
Sendible has a wide range of pre-designed templates to help you create in-depth social media reports for your clients and team members. The ready-to-go social media reports provide an instant snapshot of your social activity.
Sendible also takes care of content curation. The content recommendation engine analyzes posts already shared on social media and suggests the best content most likely to generate high follower engagement.
Each client has got a separate dashboard, a white label solution.
Supported Networks: Facebook, LinkedIn, YouTube, Google Analytics, Twitter, Instagram.
Social media management tools come from many different types, and it depends on you that what your social media goals and needs.
Social media marketing is essential to increasing traffic. However, you cannot perform a marketing campaign effortlessly without the perfect social media management tools. Try not to automate everything just because you can. Do not use it if automation lowers the quality of the content you share. Pick the tools and the features of those tools carefully.
You need to make sure you’re using your time wisely while doing that. These were some of the best sites to help make your social sharing process organized and make your work smooth.