Google Analytic

Importance of Google Analytic Service

Importance of Google Analytic Service

If something cannot be measured, it can never be improved. Measuring is essential in an environment where everything leaves its mark. You can use the appropriate analysis tools for measuring. It is where Google Analytics comes into role. It is the leading digital-analytics tool that will help you make the best decisions by providing accurate data. This article talks about Google Analytics Service in detail.

What is Google Analytic Service?

Google Analytics is a website-traffic analysis application that helps provide its users with real-time statistics and data analysis results according to the user’s interaction with the website. Google Analytics provides website owners to analyze their visitors, intending to interpret and optimize the website’s performance. It helps its users track different forms of digital media and refers to different upstream web destinations, banner and context advertisements, e-mail, and integrates with other Google products.

Google analytic works on the elements as varied and vital as the following:

  1. The total number of visits.
  2. The duration of visits on the site.
  3. Sources of traffic.
  4. Visited pages by the user.

Importance of Google Analytic Service:

Google Analytics is a highly useful tool for digital marketing business, but it is the most underused application by most businesses worldwide. It allows the business to measure the results of individual/combined campaigns in real-time, compare the data by the previous periods, and so much more. Here are some of the reason why you should use Google Analytic Service:

  • Overview of the channel – Google analytic provides you with the data of the channels directing traffic on your website, including search engine optimization, social media platforms, local SEO, paid search, and backlinks. Being able to monitor all these platforms helps its user review what is working well in terms of advertisement and what isn’t.
  • Conversion Tracking: Google analytic provides you all the digital information of the people who visited your site. Information like how many people have visited your site, and where they came from, are frequent. But how do you know if the users are converting? Google Analytics allows you to track when a user completes a series of a certain action on your site.
  • Customers Engagement: Google Analytic provides you with a varied number of features that allow you to track and review the user’s interaction with your site and content. It helps you with information like bonus rate, session/pages viewed, and average duration of the user on a particular session/page.
  • Device overview: With the introduction of mobile rankings, device overview has become a very important process. Your website needs to be mobile-friendly if you want your users to be included in rankings for relevant search results. Google Analytics provides you the features to monitor from which devices your users are coming from, giving you the indication as to how well your mobile site is working in comparison to the desktop version. If you are receiving a similar number of visitors from both the platform, but one platform has a fewer conversions rate, it may be a problem with the user experience on that platform’s site.
  • Set your Business Goals: Google Analytics data is an application that can tell you a lot about your website’s performance. Some business sites that have their Google analytic account don’t have their goals placed right. The misconception of goals set will not help their cause and seems like another less important feature. Although the firms overlook it, it is a useful feature that could improve your Google Analytics experience and eventually improve your business immensely. The information provided can be very helpful for business development. Performance tracking and improvement come from comparisons with KPI against previously set business goals.
  • Segmentation of the market: Segmenting your market can be a lot easier when you have a powerful merge with Google analytic. By using Advanced Segments Features, the business can learn many things about its users and determine how and which ones to target appropriately. SEO helps the business drive more value and personalization to its site by using the user’s data to create campaigns for each of your segments. The use of basic SEO and keywords impact the higher ranking. For attracting and retaining the user’s traffic, the business needs to be visible on the Google search engines, and the firm usually has to be high on the rankings to gain attention that they want and need. Relevant keywords and search terms/words embedded in your URLs help them get where they want.

It is where Google Analytics can help the business site. It can show them which keywords attract the most visitors. It gives them a straight breakdown of which queries are bringing users to the website and to which pages exactly. The use of specific keywords helps to get the best results.

  • Study the competition: Google analytics allows businesses to have some digital information on their competitor’s traffic. They can utilize this as their benefit. For instance, to see and compare how many visitors they are gaining v/s how many visitors their competitors are gaining. Google Analytics helps its user in proceeding to check out what their competitors are doing so differently in their campaign and adapt the better version on their site to be more useful from their competitors in terms of useful content, design, and likewise.

Best sites for Google Analytic Service:

  • Ahrefs
  • SEMrush
  • Matoma
  • Crazy egg
  • MarketingcloudFX
  • Kissmetrics
  • Moz Pro


Google Analytics allows the business to track many important metrics on data and cover all aspects. It helps in monitoring the effectiveness of the business online marketing strategies, online content, user data and experience, and device overview. All these statistics help the business knowing what is working well, and more importantly, what isn’t in their site advertisement. Once the business identifies any issues in their site may have and help create a solution. Google Analytics helps the business improve by providing them with the information needed to improve its website and make it the best for all customers, and at all levels.