Effective Guide To E-Commerce Optimization


When starting your e-commerce store for the first time, you will face many challenges, such as almost zero sales, low traffic, and server issues. In such conditions, it is always best to consult a more experienced store owner who can point out e-commerce optimization mistakes that you should avoid. Unfortunately, not everyone has a mentor to help out in the initial turbulent years. That’s why I’ve written this guide so that first-timer with no one to help out could now avoid the basic mistakes that could take their store down within rankings.

E-Commerce optimization

Ecommerce optimization is a holistic approach to improving your website and allowing visitors to easily navigation and design to content and product descriptions, everything on your website should be intentionally leading users towards the end goal: purchasing your products or services.

Online reputation management (ORM) manages and influences what information about your brand is readily available to internet users. It is a proactive system to protect the brand. ORM done through monitoring internet mentions and maintaining a favourable presentation in web searches.

E-commerce optimization tactics

  • Design an impressive homepage
  • Focus on on-page SEO
  • The thank-you page
  • Adding a blog
  • Consistent off-page SEO
  • Reduce cart abandonment rate
  • Build a creative tool
  • Reduce cart abandonment rate
  • Add exit popups
  • Let customers add reviews
  • Profit from multichannel selling options
  • Address pain points
  • Display prices
  • Choose a suitable e-commerce platform

Let’s start:

  1. Design an impressive homepage:

You have just a couple of seconds to convince visitors that your store is the best option for their E-commerce requirements. You should always A/B test homepage design elements to find what works with your audience. All you need to do is to make sure that the homepage has all the features that enthral the visitors on their first visit.

  1. Focus on the page SEO:

After setting up your e-commerce store, the first thing you need to do is:

  • Add a simple URL structure because Google loves that
  • Add Meta descriptions, titles, keywords keeping the Google guidelines in mind
  • Add product descriptions, specifications, tables and pictures on the product pages
  • Add rich snippets for all products so that they can get indexed quickly in the organic Searches.
  1. The thank-you page

The thank-you page is outstanding because of two reasons:

  1. Users love it because they think it is a personal greeting and research indicates that a thank you page is going to double your chance of getting a repeat customer.
  2. These pages help track the buyer’s journey in Google analytics and Facebook pixels.
  1. Adding a blog

Joe Pulizzi of content marketing institute says that an e-commerce store without a blog will lose most of its audience because it can’t hook them back. Successful e-commerce stores have their blogs where they cover the latest trends, make announcements, and answer the queries with detailed posts. These posts are then shared around the community and increase the worth of that e-commerce store. As the digital arena has become highly competitive, having a blog for your store has become of utmost importance to expand its footprint.

  1. Consistent off-page SEO

The optimization of an e-commerce store is an ongoing process. By doing the on-page SEO, adding a blog, and complete product page content optimization, you might be able to get ranked, but without relevant off-page SEO efforts, the e-commerce store won’t show any tangible results

  1. Don’t be afraid to fail

Finally, just like any other venture, e-commerce success is also based on trial and error. So, just start doing and focus on the results. The best option is to set a time frame and a budget and test your campaigns. If these don’t work out for you initially, then move to another attack and start testing it. That’s how you will learn and eventually become successful by finding a strategy that works. We have tried to be as detailed as possible by wrapping up every aspect of commerce optimization in this guide.

  1. Reduce cart abandonment rate

Almost 60 percent of visitors of a website abandon their carts because of slow page loading time.

There are many ways to improve it, and one of them is to simply reduce the steps it takes a buyer to buy a product. This means reducing the number of fields you require, show the credit card information with the address, so the buyer has only one step to complete the purchase.

  1. Build a creative tool

Build a useful and innovative tool that gives your visitors more value. Think about how many stores exist that are providing the same prices that you offer. How can you improve upon that? Jet.com became popular after it introduced a tool called ‘price drop as you shop.’ This increased their engagement, order ratio, and brought it in the limelight.

  1. Add exit popups

Another way to improve sales on your web store is by adding an exit popup. You can add promotional offers. These include discounts, freebies, sweepstakes, and even more, this will increase engagement in the store and reduce cart abandonment rate. People love to get discounts. Also, if they were getting a low price somewhere else, if you have a lucrative deal, like the one available in the picture, they will surely stick and buy the product.

  1. 10. Let customers add reviews

The majority of the users read reviews of a product before buying it online. Why not provide them these reviews right on the product pages? This is one trick that helps amazon win the most sales.

Whenever users browse the products, they buy only those that have the most reviews. Check the reviews of amazon echo on amazon. Almost 30,000 people have bought it, and all have given a positive rating.

  1. Profit from multichannel selling options

Ecommerce conversion optimization is not just about optimizing the website itself, but there are many offsite ways to sell products. Let’s take a look at some of them. Think about all the places where your customers are: Amazon, Etsy, eBay, Best Buy, and other top marketplaces.

Create seller accounts and also start selling your items on these websites.

  1. Address pain points

One way to improve the e-commerce conversion rate is by addressing the pain points of the users. For example, do your competitors offer an easy return policy? Do they have a lower price guarantee available? Is the shipping cost high? Return policies are often rigid and restricted. They are a downer for most online shoppers. If you can provide a straightforward return policy, your customers will be more than happy to shop from your website. This is how you will learn online reputation repairs of customer grievances.

  1. Display prices

Another reason most online shoppers leave a site is because of deceiving costs. Some e-commerce websites offer exceptional discounts, but their shipping rates are off the chart. This type of deceiving deal breaks shoppers’ trust. In fact, according to a survey by getting Elastic, almost

Ninety-five percent of visitors leave a shopping website if the prices are not displayed prominently on the product page.

  1. Choose a suitable e-commerce platform

The e-commerce industry has both hosted and self-hosted platforms, each with its unique pros and cons. The expert tip here is to read up about each platform and discover the platform that best fits your business model’s requirements.


Ecommerce has a diversity of options if you’re looking to start your own business. Many e-commerce business owners want to jump straight to increasing conversions. That’s the right mind-set, but you’re a step ahead. You have to get people to your site before you can convert them to your offers. Beginning with e-commerce, SEO sets you up for success. If you keep in mind the above steps, your e-commerce site will rank better in the search engines and generate more prospects for your CRO efforts.